UNBOUND.
WORK.
WE'VE ALL HAD LONG CAREERS, WORKING IN THE FRONT LINES OF BUSINESS. MAKING DECISIONS. NOT JUST WRITING REPORTS.
THIS IS SOME OF THE WORK WE HAVE CREATED, DELIVERED AND STOOD BY. PEOPLE. TECH. AI. BUSINESS. REAL WORLD.
ALL INNOVATIVE. ALL UNEXPECTED. ALL EFFECTIVE.
WE WON'T GIVE AWAY WHO WE WORKED FOR. YOU WOULDN'T EXPECT US TO.
AFTER ALL, WE WON'T TELL ANYONE WE'RE WORKING WITH YOU. YOU WOULDN'T EXPECT US TO.
Our Client had positioned itself as a UK champion of organic cereals since its consumer launch in the early 1970s, although founded in the 1850s.
Sales success brought supply problems as enough organic cereals couldn’t be sourced from British farmers, even though farmers queued up to supply them.
Core elements of the brand’s values were embedded in British farming and in looking after the countryside; caring for nature is at the heart of everything the brand does.
The business challenge we had was how can severe supply limitations be married with increasing demand and a strong brand and brand-owner commitment to looking after nature.
The answer was the creation of Conservation Grade Farming.
The brand maintained a strong and direct relationship with the farmers who provided the ingredients and it created Conservation Grade Farming. The initiative, now called Fair To Nature, helps return wildlife to British farms by paying a premium for grain if farmers dedicate 10% of their land to feeding and sheltering birds, bees, small mammals and insects.
It is the only agri-environment scheme to provide these payments and to work with
government agri-environment subsidies to boost the financial benefit of biodiversity to the farmer.
The 4-year pilot revealed a 41% rise in birds plus increases in butterflies, bumblebees and a 30% rise in small mammals. Conservation Grade is recognised by Natural England and the Royal Society for the Protection of Birds
Conservation Grade also conducts research and is developing sustainable farmland wildlife crops.
The Client was a European deep-tech AI start-up developing advanced computer vision, audio, and multimodal AI models for the broadcast and media market.
Engagement by investors briefed a restructure and repositioning of the business, working closely with the CEO.The challenge was this: the company had raised c.€5m from three venture capital firms and had invested heavily in sales, marketing, and support before establishing clear product-market fit. This led to a high cash burn, a lack of commercial discipline, and uncertainty around the path to sustainable growth.
To resolve the crisis, the approach was to:
(i) Take operational responsibility across sales, marketing, HR, and finance;
(ii) Work closely with the CEO and Board to restructure the business model and improve investor confidence;
(iii) Introduce financial discipline to reduce cash burn while protecting core R&D capability; and
(iv) Reposition the company in the market to focus on scalable, enterprise-ready opportunities.
These actions resulted in the cash burn being brought under control, extending runway and improving capital efficiency, establishing a stronger commercial structure, balancing growth with cost control and a clearer positioning within the broadcast and media sector, setting the stage for future expansion and additional investment.
The intervention secured the company’s financial stability, restored investor confidence, and provided the operational foundations required to move from start-up experimentation toward scalable growth.
Our client was founded with a simple purpose — to help every business, large or small, stay on top of their GDPR and data compliance obligations.
The ambition was clear, but the challenge immense. Data privacy laws are complex, often written in technical language that overwhelms even seasoned professionals. Our insight revealed a simple
truth: non-compliance rarely stems from neglect, but from confusion. Businesses struggled because processes were too complicated, systems too fragmented, and technology too intimidating.
To change that we brought together three worlds that rarely meet — data compliance experts, SaaS platform engineers, and leading cyber security specialists. The task was to marry their very different skill sets, align their priorities, and create something truly unified.
At the heart of the work was empathy for the end user. Every decision from interface design to compliance workflows was built around clarity, simplicity and support. The goal wasn’t just to make compliance possible, but to make it easy, intuitive and even empowering.
To ensure the right businesses could benefit, we also built a sophisticated AI-driven outreach programme. It analysed behaviour, industry type, and digital maturity to identify the companies most in need of a better compliance solution — then engaged them with precision and purpose.
The result was a world-leading GDPR and data compliance platform: one that set a new standard by bringing together the best minds in regulation, technology and security.
Businesses gained not just compliance, but confidence — knowing they finally had a system built for them, not against them.
Our work was a Global Brand Alignment for a $2.7bn Tea & Coffee Business, unifying 27 brands across 45 countries to create global coherence, digital excellence and commercial readiness for sale.
Our Client was one of the world’s largest tea and coffee businesses generating $2.7bn in annual sales.
Decades of regional expansion had created a powerful collection of local champions — each with loyal followings, deep cultural roots and distinct identities. Yet this success brought a new challenge: how to unlock global efficiencies and coherence while preserving the local character that made these brands so valuable.The business was preparing for sale to a major international player, and ensuring that its brand portfolio was fully aligned, commercially optimised and digitally connected was mission-critical.
The challenge lay in uniting multiple heritage brands, each with its own market nuances and positioning, into a coherent global framework that could drive both efficiency and growth.Our task was to identify which local brands held the greatest potential for global expansion, define a unifying global brand architecture, and align messaging, tone and purpose across every market.
Alongside this, we led a digital transformation programme designed to ensure that the brand experience — from storytelling to e-commerce — was consistent, powerful and growth-focused across all touchpoints.This global effort extended beyond marketing into operations, incorporating a major supply chain review to ensure that efficiencies were realised end-to-end and that the business was presented to potential buyers as a unified, future-ready enterprise.
The result was a clear, cohesive global brand system that respected local equities while
enabling scale, efficiency and strategic clarity — positioning the business for sustainable growth and a successful sale.